How to TRANSFORM your business with social media – Part 9

with No Comments

Mushroom Souffle - measuring your social media reportsHello again! We’ve reached the final part of our social media transformative journey, and you’re about to transform your business success using the simple social media skills we’ve discussed in this nine stage journey. The way you can tell how your business is transforming is by measuring the response rates you get, and creating reports to see how they change your sales figures. I’ll talk more about the how and why later.

I hope you enjoyed this TRANSFORM series; you will certainly benefit from it! And I’ve enjoyed sharing my knowledge in bite sized chunks for you. Think of it as like baking a cake, or a soufflé – get the recipe right and you’ll achieve spectacular results! So here is the last – but essential – post in the series; the last part of the recipe that ensures your social media activity will help to transform your business success story.

Here’s a reminder of our TRANSFORM acronym:

 

T = Think

R = Relationships

A = Analyse

N = Need A Plan

S = Set It Up

F = Fresh, Fun information

O = Organisation

R = Roll It Out

M = Measure and Review

 

But if working through your social media on your own is too time consuming and challenging, simply get in touch for some magical Mushroom Soufflé social media training and mentoring. Much simpler!

 

M – measure and review to find what works and what doesn’t

 

Much like cooking a delicious meal, you want to measure your ingredients carefully and test the results before hosting a dinner party. Because you want to impress your guests, it’s important to know that it will work! After all, you wouldn’t go on ‘Come Dine With Me’ (did I tell you I got a LinkedIn message last month asking me to apply for the Oxford/Reading one?) without doing a run-through first, would you? Or perhaps you like to live dangerously and wing it, for entertainment’s sake if nothing else!

Winging it is unlikely to work for your social media strategy, though. You may be surprised at how important it is to measure your social media responses:

 

  • Measuring allows you to see patterns in response rates in each type of social media platform. You can then see what works and what doesn’t, and adjust your social media strategy accordingly
  • Are you increasing the size of your social media community each month? Is your awesome content attracting new people?
  • Track where each enquiry comes from, which social media channel, and do more of the ones that generate more enquiries
  • Create unique landing pages on your website for specific campaigns – this helps you to measure your results and see how successful that particular campaign was
  • The figures you get from tracking your results can be put into a report and used to check against your sales figures. Again, this will help you to see where your profits improve against your social media activity, and help you with future planning
  • I always recommend that social media reports should be created monthly
  • The reports you generate can be used as part of your management report, efficiently demonstrating how your social media activities are contributing to your business objectives and profitability
  • Stakeholders will also benefit from receiving a copy of your report, which will give them more confidence in your business success

 

So there you have it – the recipe to creating monthly social media activity reports, and the reasons why they’re important.

 

How will you create your reports?

 

It’s surprisingly easy. Most social media platforms have their own analytics that can be gathered and copied into your own report. And of course, linking to your website as much as possible, or using vouchers for use in your stores, will help you to efficiently gather data from varying sources to measure and report.

A bit like varying your ingredients in that delicious stir-fry recipe you tend to use – it’s amazing how using a few different vegetables, spices and herbs will create scrumptiously improved results. So good that you have to write it down to report next time … err, I mean, to refer to next time!

Alternatively, you could use an online tool such as Hootsuite, as mentioned in previous posts. They have automated content discovery, plus all the facilities and analytics necessary to measure performance and create simple to understand reports for you. If you want to learn more, here’s a really helpful blog post from Hootsuite.

To remind yourself of what we covered before, here are the links to the previous blog posts in the TRANSFORM series:

 

T = Think

R = Relationships

A = Analyse

N = Need A Plan

S = Set it up

F = Fresh, Fun information

O = Organisation

R = Roll It Out

M = Measure and Review

 

The End … or is it?

 

Why no, it isn’t! It’s the beginning of your social media awesomeness…

So rather than saying “Goodbye”, I’ll simply say “Au revoir” and look forward to watching your social media activity grow, rising like a delicious Mushroom Soufflé (had to get that one in!). But if you still feel overwhelmed and would prefer someone to do it with you rather than trying to do it on your own, please email getsocial@mushroom-souffle.co.uk or give us a call on 07958 463689.

Mushroom Soufflé will be delighted to show you how magical social media can be – used consistently and concisely, it really can transform your business. So go on, get cooking! Bon appetit!