A lot of ‘best practices’ flew out the window with lockdown 🤷♀️
A lot of ‘best practices’ were shit anyway.
There have been HUGE surges in using social media and changes in when people are online. It’s felt a bit screwy.
Thought I’d share the best times to post on social media insights from Sprout Social’s report from what happened in March and April…
The current best times to post, based on overall engagement trends, are Monday, Wednesday and Friday from 10am to 11am.
Every day at 11 a.m. saw a slight peak in engagement, compared to the rest of the day, so if you want to maximize reach, it is worth considering that mid-morning gap.
An overall very busy span of weekday and working hours time, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.
While it was previously Wednesday and Friday at 9 a.m., the current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity.
The current best times for LinkedIn are Wednesday at 3 p.m, Thursday at 9–10 a.m. and Friday from 11 a.m.-noon.
This is a generic overview, a good place to start if you’re stuck. I recommend you experiment with your posting and find YOUR best times to post on social media for YOUR audience.