Best Times to Post on Social Media in Lockdown

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A lot of ‘best practices’ flew out the window with lockdown 🤷‍♀️

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A lot of ‘best practices’ were shit anyway.
There have been HUGE surges in using social media and changes in when people are online. It’s felt a bit screwy.
Thought I’d share the best times to post on social media insights from Sprout Social’s report from what happened in March and April…

FACEBOOK:

The current best times to post, based on overall engagement trends, are Monday, Wednesday and Friday from 10am to 11am.

Every day at 11 a.m. saw a slight peak in engagement, compared to the rest of the day, so if you want to maximize reach, it is worth considering that mid-morning gap.

INSTAGRAM:

An overall very busy span of weekday and working hours time, Monday, Tuesday and Friday at 11 a.m. and Tuesday at 2 p.m. are the best times to post on Instagram.

TWITTER:

While it was previously Wednesday and Friday at 9 a.m., the current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity.

LINKEDIN:

The current best times for LinkedIn are Wednesday at 3 p.m, Thursday at 9–10 a.m. and Friday from 11 a.m.-noon.

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This is a generic overview, a good place to start if you’re stuck. I recommend you experiment with your posting and find YOUR best times to post on social media for YOUR audience.