The New Messenger Rooms for Facebook & Instagram
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I had a play with the new Messenger Rooms on Friday in my Facebook Group, Sarah’s Social Cake. What is it? It’s a new way to invite peeps to have a video call with you. You can have up to … Read More

Best Times to Post on Social Media in Lockdown
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A lot of ‘best practices’ flew out the window with lockdown 🤷‍♀️ ============================== A lot of ‘best practices’ were shit anyway.There have been HUGE surges in using social media and changes in when people are online. It’s felt a bit … Read More

Posts vs Articles on LinkedIn
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So many people still aren’t sure of the difference between LinkedIn posts and articles. “What should I use? AARRRRHHHHHHH!!!” Good fucking question people! Posts… have a max of 1300 characters. I smash this with most of my Facebook posts so … Read More

Make the most of your social media content & your valuable time!
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Why you need to re-purpose your social media content It takes TIIIIIIMMMMMEEE! And your time is incredibly valuable. Although weirdly we often don’t credit ourselves with how much. If you’re creating content, are you re-purposing it into other formats? You’ve … Read More

You need ONE thing to be a Social Media Superhero…
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Superman, Batman, Spiderman, Iron Man, Captain America, Thor all have this ONE thing in common. Scratch that. Make it two. They all have cool outfits too 😉 . . . *****INTENTION***** They know what they stand for, what their purpose … Read More

The most amazing copy of all time?
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One of the most amazing examples of copy I keep getting referred to by other top copywriters is this one. ”They Laughed When I Sat Down at the Piano but When I Started to Play!” John Caples wrote it as a … Read More

The secret about creative people and social media planning
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Apparently being a creative person sucks when it comes to planning… “But I’m creative, I hate doing adminy, planning type stuff” I hear it a lot, so I’m going to let you into a secret… . . . . Planning … Read More

Self Sabotaging on Social Media
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It’s all going great, you’re full steam ahead and then… 💥BAM! Motivation flies out the window. The mind gremlins kick in… “meh, I can’t be arsed” “but I did a great post yesterday, I don’t need to today” “far too … Read More

The Power of Zero Tolerance
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“What you tolerate is what you worry about” I like to randomly listen to TedTalks on YouTube while working. YouTube serves them up one after the other, and most of the time I’m not listening – just focused on my … Read More

Let’s all overthink about overthinking
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Let’s all over think about overthinking. 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔 I know this is a favourite hobby for some of you. I can be highest Black Belt level at this. If only a living could be made out of it! You need to … Read More

The MICROWAVE MINDSET
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I heard the best phrase the other day – the MICROWAVE MINDSET. The expectation of press button and PING! It’s done! The need for speed. You don’t walk into a bar and get naked after a couple of drinks and … Read More

Check Your Procrastination Face
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Procrastination is a bitch. As is overwhelm. Often the two come hand in hand. I became the all ruling Queen of both last year when my relationship ended and my life totally changed. Suddenly I couldn’t focus. I had no … Read More

21 ways to stay productive when the internet dies
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Who else swears like a trooper when the broadband goes down? (OK, so that’s not the only time I swear 😉 ). It was the first day at my desk after moving house, so I was eager to get to … Read More

Engagement can go wild with video on LinkedIn
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I have been beating my client over the head about sharing behind the scenes videos on LinkedIn for YEARS!   Initially he felt awkward as it would be showing him at work, letting people see the real him. Plus he … Read More

YOU NEED MORE MEMBERS
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*** YOU NEED MORE MEMBERS, MORE LIKES, MORE FOLLOWERS *** 🙍♂️🙍♀️🙆♀️🙆♂️🙋♂️🙋♀️ Social media accounts are exactly the same as websites. If they just sit there, no one finds them. To achieve the results you want from your Facebook Group, Page, … Read More

Show Me Your Faces
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I’ve been working on Social Media Snapshots today for a couple of new clients. What is one of those? It’s a full assessment of a business’s social media networks. All the activity, the profiles, the content, everything. Shows me all … Read More

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