Blog

Superman, Batman, Spiderman, Iron Man, Captain America, Thor all have this ONE thing in common. Scratch that. Make it two. They all have cool outfits too 😉 . . . *****INTENTION***** They know what they stand for, what their purpose … Read More

One of the most amazing examples of copy I keep getting referred to by other top copywriters is this one. ”They Laughed When I Sat Down at the Piano but When I Started to Play!” John Caples wrote it as a … Read More

Apparently being a creative person sucks when it comes to planning… “But I’m creative, I hate doing adminy, planning type stuff” I hear it a lot, so I’m going to let you into a secret… . . . . Planning … Read More

It’s all going great, you’re full steam ahead and then… 💥BAM! Motivation flies out the window. The mind gremlins kick in… “meh, I can’t be arsed” “but I did a great post yesterday, I don’t need to today” “far too … Read More

“What you tolerate is what you worry about” I like to randomly listen to TedTalks on YouTube while working. YouTube serves them up one after the other, and most of the time I’m not listening – just focused on my … Read More

Let’s all over think about overthinking. 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔 I know this is a favourite hobby for some of you. I can be highest Black Belt level at this. If only a living could be made out of it! You need to … Read More

I heard the best phrase the other day – the MICROWAVE MINDSET. The expectation of press button and PING! It’s done! The need for speed. You don’t walk into a bar and get naked after a couple of drinks and … Read More

Procrastination is a bitch. As is overwhelm. Often the two come hand in hand. I became the all ruling Queen of both last year when my relationship ended and my life totally changed. Suddenly I couldn’t focus. I had no … Read More

Who else swears like a trooper when the broadband goes down? (OK, so that’s not the only time I swear 😉 ). It was the first day at my desk after moving house, so I was eager to get to … Read More

I have been beating my client over the head about sharing behind the scenes videos on LinkedIn for YEARS!   Initially he felt awkward as it would be showing him at work, letting people see the real him. Plus he … Read More

*** YOU NEED MORE MEMBERS, MORE LIKES, MORE FOLLOWERS *** 🙍♂️🙍♀️🙆♀️🙆♂️🙋♂️🙋♀️ Social media accounts are exactly the same as websites. If they just sit there, no one finds them. To achieve the results you want from your Facebook Group, Page, … Read More

I’ve been working on Social Media Snapshots today for a couple of new clients. What is one of those? It’s a full assessment of a business’s social media networks. All the activity, the profiles, the content, everything. Shows me all … Read More

When your world is falling apart, don’t push yourself to be ‘normal’. (what even is ‘normal’?) This morning I had a mentoring call booked with one of my gorgeous clients. Just before each call I conduct a quick check of … Read More

If you saw my blog last week ‘What Not to Post on Twitter and Facebook!’ blog, you’ll know one of my points was: Sharing an article with ‘good article’, ‘agree’ or ‘LOL’ as your intro comment. Someone replied with TEACH ME! … Read More

I pulled this out of a recent talk – How Not to Bore People on Social Media. Obviously, I spend a LOT of time looking through my social media newsfeeds (sometimes too much!) and that of my clients. There’s so … Read More

A call or a meeting is booked for 29 minutes time. There’s no point delving into a serious project now, you’ll have to stop! You know exactly what I mean 😉 The time is better spent making a cup of tea, … Read More