Blog

🔥 Why is repeating yourself on social media not only OK, but KEY to your online success.>>> Because it maximises your time and expertise and your audience needs to hear your message REPEATEDLY to absorb it. AND THERE’S MORE… 🤓🤓🤓 … Read More

I do a LOT of people watching on social media – it is a huge part of what I do. Behaviours, patterns, habits, reactions. It’s fascinating stuff!Humans are weird! Love it in real life too, could sit and watch for … Read More

Transforming your business book into compelling evergreen social media posts will revolutionise your online marketing. Especially when they’re in a system that automatically rolls for you (but not in a spammy dick way). You’ll never worry about what to say … Read More

The number of people searching Amazon for business books to change their lives has to be ridiculously HUGE numbers *. When they click through to your book page, does the description grab them by the throat screaming: “YOU NEED ME, … Read More

Without them it’s going to be HAAAARRRRRDDDD.And after the launch, they’re important then too.Actually, all the time. OK, they are a top priority ALL OF THE TIME for marketing your business book 🙂 But let’s start with building the excitement around … Read More

You’re starting to do your social media to promote your non-fiction book and not sure what to say. I’m a huge fan of writing posts from a personal perspective so people can get to know you, feel connected, and start … Read More

Having a physical book is so freaking exciting. Mmmmm, you can touch it, smell it, and stroke it (just me?), and it looks awesome on the shelf. But you can increase your reader base and sales if….   You have a … Read More

More! More!Social media is demanding isn’t it?It wants, it needs, new content from you EVERY DAY!  There you are dredging every corner of your brain. It’s like hunting for pennies down the back of the sofa.  But you don’t need … Read More

People are weird! Social media even more so.Put the two together and the fun beings Here’s 15 Facts about People On Social: 1. People are lazy. The majority don’t want to click a link and move away from the network … Read More

And it’s not because you can waffle on about your business! And the last thing we want your posts to do is flop or get you in a jam. In its basic form, a post is text and maybe a … Read More

Remember that professional photo shoot you had for your business?The one with where your photographer shot a wide array of stunning photos that you love because they show the real you? Please don’t hide those awesome pics of you in … Read More

Face-to-face businesses; are you still sharing your Covid precautions on your social media? Or have you got lazy? I’ve stalked many accounts recently (well, it is my job!) and there is no mention of it anywhere since June/early July on … Read More

“Whose stupid idea was this?”“YOURS!” was the loud response from my friends. September 2016 – We’re in Rio de Janeiro for the Paralympics to support my friend playing on the GB Women’s Wheelchair Basketball Team. It was a rare day … Read More

We’ve all done it, looked at a person’s blog and thought, snore 💤, can’t be bothered to read that. Worse, we have all been on a website and thought, OMG this is so confusing I’ll go elsewhere. And we’ve definitely … Read More

I had a play with the new Messenger Rooms on Friday in my Facebook Group, Sarah’s Social Cake. What is it? It’s a new way to invite peeps to have a video call with you. You can have up to … Read More

A lot of ‘best practices’ flew out the window with lockdown 🤷‍♀️ ============================== A lot of ‘best practices’ were shit anyway.There have been HUGE surges in using social media and changes in when people are online. It’s felt a bit … Read More