The Simple Social Media Formula: Trust = £££s in a Pandemic
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Face-to-face businesses; are you still sharing your Covid precautions on your social media? Or have you got lazy? I’ve stalked many accounts recently (well, it is my job!) and there is no mention of it anywhere since June/early July on … Read More

Was the Mountain a Stupid Idea?
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“Whose stupid idea was this?”“YOURS!” was the loud response from my friends. September 2016 – We’re in Rio de Janeiro for the Paralympics to support my friend playing on the GB Women’s Wheelchair Basketball Team. It was a rare day … Read More

Shit Online Content Can Ruin Your Business
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We’ve all done it, looked at a person’s blog and thought, snore 💤, can’t be bothered to read that. Worse, we have all been on a website and thought, OMG this is so confusing I’ll go elsewhere. And we’ve definitely … Read More

The New Messenger Rooms for Facebook & Instagram
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I had a play with the new Messenger Rooms on Friday in my Facebook Group, Sarah’s Social Cake. What is it? It’s a new way to invite peeps to have a video call with you. You can have up to … Read More

Best Times to Post on Social Media in Lockdown
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A lot of ‘best practices’ flew out the window with lockdown 🤷‍♀️ ============================== A lot of ‘best practices’ were shit anyway.There have been HUGE surges in using social media and changes in when people are online. It’s felt a bit … Read More

Posts vs Articles on LinkedIn
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So many people still aren’t sure of the difference between LinkedIn posts and articles. “What should I use? AARRRRHHHHHHH!!!” Good fucking question people! Posts… have a max of 1300 characters. I smash this with most of my Facebook posts so … Read More

Make the most of your social media content & your valuable time!
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Why you need to re-purpose your social media content It takes TIIIIIIMMMMMEEE! And your time is incredibly valuable. Although weirdly we often don’t credit ourselves with how much. If you’re creating content, are you re-purposing it into other formats? You’ve … Read More

You need ONE thing to be a Social Media Superhero…
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Superman, Batman, Spiderman, Iron Man, Captain America, Thor all have this ONE thing in common. Scratch that. Make it two. They all have cool outfits too 😉 . . . *****INTENTION***** They know what they stand for, what their purpose … Read More

The most amazing copy of all time?
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One of the most amazing examples of copy I keep getting referred to by other top copywriters is this one. ”They Laughed When I Sat Down at the Piano but When I Started to Play!” John Caples wrote it as a … Read More

The secret about creative people and social media planning
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Apparently being a creative person sucks when it comes to planning… “But I’m creative, I hate doing adminy, planning type stuff” I hear it a lot, so I’m going to let you into a secret… . . . . Planning … Read More

Self Sabotaging on Social Media
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It’s all going great, you’re full steam ahead and then… 💥BAM! Motivation flies out the window. The mind gremlins kick in… “meh, I can’t be arsed” “but I did a great post yesterday, I don’t need to today” “far too … Read More

The Power of Zero Tolerance
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“What you tolerate is what you worry about” I like to randomly listen to TedTalks on YouTube while working. YouTube serves them up one after the other, and most of the time I’m not listening – just focused on my … Read More

Let’s all overthink about overthinking
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Let’s all over think about overthinking. 🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔🤔 I know this is a favourite hobby for some of you. I can be highest Black Belt level at this. If only a living could be made out of it! You need to … Read More

The MICROWAVE MINDSET
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I heard the best phrase the other day – the MICROWAVE MINDSET. The expectation of press button and PING! It’s done! The need for speed. You don’t walk into a bar and get naked after a couple of drinks and … Read More

Check Your Procrastination Face
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Procrastination is a bitch. As is overwhelm. Often the two come hand in hand. I became the all ruling Queen of both last year when my relationship ended and my life totally changed. Suddenly I couldn’t focus. I had no … Read More

21 ways to stay productive when the internet dies
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Who else swears like a trooper when the broadband goes down? (OK, so that’s not the only time I swear 😉 ). It was the first day at my desk after moving house, so I was eager to get to … Read More

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